The request was to generate interest in Barefoot Writer, an organization that trains copywriters. The length of the copy is necessarily short, given the type of project. Focusing on prospects wanting to change careers, but understandably hesitant to do so, I chose to present in quick detail the life of a freelance copywriter. Knowing the selected details would contrast with aspects of life in a traditional office setting, the strategy is to have the reader recognize themselves in the details, select “personal freedom” over their current job, and see Barefoot Writer as the key to solving their problem.
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