The Professional pen
“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” ― Mark Twain
3 Questions That Will Help You Hire a Great Copywriter
If you’ve hired anyone, then you know finding good talent is a crap shoot. And that can be especially true if you’re looking to hire a freelance copywriter. Every coach, manager, talent acquisition specialist, recruiter, and consultant have their method for discerning...
Where Can I Find a Professional Freelance Copywriter?
In my last post I wrote about why you should hire a professional freelance copywriter to write your small business website. In this post I share some places where you can find high-quality professional freelance copywriters. I’ll also suggest where you shouldn’t look....
If You Want More Traffic to Your Small Business Website, Then Hire a Professional Copywriter
Many small business owners are facing the same problem. They’ve spent good money to have someone design their websites for them. And when the sites go live, they’ve got all the bells and whistles for a great user experience (UX): They’re easy to navigate. They’ve got...
A Marketing Guide to Using Emotions in Business to Business Sales
Last time, I shared with you four key emotions that can help seal the deal of a business to business (B2B) purchase even when there is disagreement among various stakeholders. Those emotions are: Trust Reliability Honesty Safety Do you have concerns about using...
Use These 4 Emotions and Close More B2B Deals
It’s a proven fact that decisions are made emotionally and justified rationally. All of us decide how we feel, act in line with those feelings, and then find the reasons to tell ourselves we did the right thing. So you’ve got to wonder… why do some B2B marketers avoid...
5 Tips for Writing Email Subject Lines Customers Can’t Ignore
Let's face it... sometimes it’s hard to know what to do. It seems like a week doesn’t go by without some research study telling us to eat this but avoid that. A month later it’s eat that but avoid this. Remember the brouhaha (“brew” – ha – ha) about coffee? That...
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